At this year’s U.S. Travel Association’s IPW in Chicago, Brand USA — the nation’s destination marketing organization — made a bold statement about the future of global tourism to the United States.

This summer, Sun Valley shines brighter than ever with an enticing lineup of cultural, culinary, and outdoor experiences set against Idaho’s stunning mountain backdrop.

Summer in Madison, Indiana, is nothing short of magical. Nestled along the Ohio River and surrounded by rolling Southern Indiana hills, this picturesque town is bursting with small-town charm, rich history, and endless things to do under the sun.