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Celebrate Spring in Traverse City, Michigan

The crystal-clear blue waters of Grand Traverse Bay welcome you to experience a getaway you won’t soon forget. The region is defined by the water. It creates a lifeblood that leads to outdoor adventure, exploration of hiking trails, spectacular scenery, culinary masterpieces, and a wine scene that will dazzle your senses. Come on up!

Bring your whole self to Traverse City in northern Michigan. Feel free to explore. Feel free to escape. But mostly, feel free to be yourself. Revel in our beaches, trails, outstanding restaurants, award-winning wineries, breweries and distilleries. Visit Sleeping Bear Dunes National Lakeshore, the place ABC Good Morning America viewers called “The most beautiful place in America.”

We’ve been recognized as a warm and welcoming place for the LGBTQ+ community. Come for Pride Week in September. Take part in special events sponsored by Up North Pride like Taste the Rainbow. Or just come when it’s the perfect time for you to slip your toes into the pure waters of Grand Traverse Bay, take a sail, and feel the sun on your face. Nearly 50 award-winning wineries with spectacular views of the rolling countryside beckon you. Or maybe take a winding road with the blazing fall colors. If winter is your season, there’s plenty of skiing and snowmobiling. In the spring enjoy an explosion of color as two-million cherry trees adorn themselves with blossoms.


There are four seasons to explore. Each has its own charm and adventure.


Traverse City: it’s where you belong.



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