LUMA Hotel Times Square Launches First-Ever Broadway Concierge!
- Joey Amato
- Jan 6
- 2 min read
Picking your perfect Broadway show for a trip to New York City can get overwhelming with so many incredible options to choose. Just in time for NYC’s Broadway Week in January, LUMA Hotel Times Square is helping guests get the VIP theater experience with their new Broadway Concierge Package. This first-of-its-kind package features advice and insider access from Broadway expert Laura Heywood, a 20% discount on tickets to Roundabout Theatre Company’s world-class shows, including their upcoming show English, deluxe accommodations in the heart of New York City’s theater scene, and a delicious three-course pre-theater dinner at LUMA’s on-site restaurant, AperiBar by renowned Chef Charlie Palmer.
Heywood, the face behind @BroadwayGirlNYC, is an expert in all things Broadway, regularly tapped for interviews and even a TEDxBroadway talk. Guests of the package will kick off with a 30-minute pre-arrival phone consultation with Heywood, who will share her expert knowledge, gather preferences, and advise guests on what shows to see during their stay. Upon arrival, guests will receive a surprise, customized Broadway-themed gift provided by Laura based on their one-on-one consultation for a souvenir like no other (subject to availability), from original posters to signed playbills and exclusive cast merchandise. To experience the whole package, reservations must be booked at least two weeks in advance of arrival. This new offering will be available year-round.
For those looking to add this unique experience onto existing reservations, guests can also include the Broadway Concierge offerings as an add-on, available as part of the hotel’s GLOW Concierge program, via email or on-site through LUMA’s new app. This add-on also includes a 30-minute pre-arrival phone consultation with Heywood and a surprise Broadway-themed gift, subject to availability.
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