ARTE VIVA! presented by Naples, Marco Island, Everglades CVB, is the recipient of seven IFEA/Haas & Wilkerson Pinnacle Awards, presented at the 66th annual IFEA Convention, Expo & Retreat on October 9, 2023.
The awards recognize outstanding accomplishments and top-quality marketing creative and promotional materials, operational and community outreach programs produced to promote festivals and events around the world. This year’s event drew entries from around the globe with awards handed out in 70 categories.
¡ARTE VIVA!, presented by Naples, Marco Island, Everglades CVB, is a year-long celebration of Hispanic arts and culture. The campaign, which began its inaugural year in June 2023, is a collaborative effort inclusive of the arts and cultural organizations, and hospitality partners of Florida’s Paradise Coast. Marketing efforts during the first year of the program brought 293,000 attendees to the festival’s activities in 2023.
With a focus on driving visitation to the region and providing quality educational and entertainment opportunities for residents, the highly successful initiative recently announced its second year schedule. Over 50 distinctive local events, exhibits, performances and educational programs will highlight the programming and include partners such as Artis-Naples, Naples Art District, Opera Naples, Naples Zoo, Naples Botanical Garden, Marco Island Center for the Arts, Ave Maria Margarita and Taco Festival and public murals among others.
The event was also recently recognized by Florida Festivals and Events Association with a 1st place award for its PR and Marketing campaign and a 3rd place award for its website. This year’s schedule of events can be found at ¡ARTE VIVA! 2023-2024 Event Schedule.
"Being a recipient of the IFEA Haas & Wilkerson Pinnacle Awards is a great honor given the global scope and stature of the events that are recognized," said John Melleky, Arts and Culture Manager for the Naples, Marco Island, Everglades CVB. “Accomplishing this recognition during an inaugural year is noteworthy. I look forward to this year’s programming and the continued influence and growth of the campaign.”
2023 IFEA / Haas & Wilkerson Pinnacle Awards
¡ARTE VIVA! presented by Naples, Marco Island, Everglades CVB:
GOLD – Best Multimedia Component, Interview Series Meet the Artists
(Budget Category $100,000 - $750,000)
GOLD – Best Event / Organization E-Newsletter (Budget Category $100,000 - $750,000)
GOLD – Most Creative / Effective News Stunt (Budget over $100,000)
SILVER – Best New Festival or Event (Budget over $100,000)
SILVER – Best Social Media Campaign (Budget under $750,000)
BRONZE – TIE – Best Single Magazine Display Ad (Budget $100,000 - $750,000)
BRONZE – Best Media Relations Campaign (Budget over $100,000)
For more information about Florida’s Paradise Coast, please visit us at www.ParadiseCoast.com.