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Fall in Love with Wisconsin

Inspiring exploration with breathtaking natural landscapes and vibrant urban communities, Wisconsin offers adventures during every season. Scenic highways and byways lead to unique villages, classic Supper Clubs and hidden gem attractions. The state hums with energy, its cities filled with musicians, artists, craftspeople and microbrewers. Wisconsin’s history of immigration has created a distinct food and drink culture, blending traditional dishes with irreverent innovation. The Badger State also loves to celebrate, hosting festivals and events packed with music, food and excitement.

Architecture: As the birth-state of Frank Lloyd Wright, visitors can experience the fall colors while also seeing some of his most iconic pieces of architecture on the Frank Lloyd Wright Trail. Taliesin, Wright's 800-acre estate in the Driftless Region and a UNESCO World Heritage Site, usually peaks around the 2nd or 3rd week of October.

Coastal Views: With more than 820 miles of coastline (and 15,000 lakes), not only do visitors get the gorgeous fall colors, there's also water as far as the eye can see with routes along Lake Michigan through Door County and Lake Superior (Madeline Island's trees tend to turn around the 3rd week of October). Wisconsin Lake Superior Scenic Byway and Door County Coastal Byway were recently designated National Scenic Byways in Feb. 2021.

Food Trails & Cranberry Harvest: Cranberry harvest in late September/early October collides with fall foliage in Wisconsin - the top producing region of the fruit in the world; visitors can take the 50-mile Wisconsin Cranberry Highway as it meanders through century-old, vibrant cranberry marshes. And, of course a cheese trail is never far away - Cheese Country Recreation Trail is a 47-mile forested multi-use trail (ATVs, motorcycles, horseback riding, biking) that finishes in Monroe (aka, "Cheese City USA").

Fresh Air, Slow Travel: Visitors can take their time enjoying the wild by hiking, biking, kayaking, fly-fishing or paddle-boarding with stunning views of Wisconsin’s cornucopia of fall color. One of only 11 National Scenic Trails in the country, Wisconsin's Ice Age Trail is a 1,000 mile footpath carved by ancient glaciers through rocky terrain, open prairies and thick forests enjoyed by backpackers and day hikers year-round, and is extra gorgeous in the fall.

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