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PUMA appoints Lionel Telega as General Manager BU Sportstyle


PUMA has appointed Lionel Telega as the new General Manager of the Business Unit Sportstyle with immediate effect. It is the company’s largest business unit.

Lionel, a French national, has been with PUMA since 2004 and most recently worked as Global Director Go-To-Market. Before joining the sports company, he worked for Salomon and Porsche.

He takes over the role of General Manager BU Sportstyle from Maria Valdes, who became Chief Product Officer and a Member of the Board of Management in January 2023. In his new role, he will report directly to her.

“We are fully convinced that Lionel’s strong commercial background and valuable experience will contribute to further enhance Sportstyle as our largest growing Business Unit,” said PUMA CPO Maria Valdes. “I wish him all the best in his new position.”

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