Universal Horror Unleashed Set to Terrify Chicago with New Year-Round Attraction in 2027
- Joey Amato
- Jun 26
- 2 min read
Chicago is about to become a year-round destination for thrill-seekers and horror fans alike. Universal Destinations & Experiences—the themed entertainment division of Comcast NBCUniversal—has officially announced the launch of Universal Horror Unleashed: Chicago, marking the brand’s first permanent entertainment venue in the Midwest and second in the nation following the upcoming Las Vegas location.
Slated to open in 2027, the immersive horror experience will transform a long-vacant 114,000-square-foot commercial space at 700 W. Chicago Avenue—strategically located across from the soon-to-open Bally’s Casino—into a world-class, spine-chilling entertainment destination. The venue promises terrifying mazes, immersive horror-themed bars, themed food and beverage options, exclusive retail offerings, and nonstop scares that horror fans can enjoy all year long.
Economic Impact and Job Creation
According to World Business Chicago, Universal Horror Unleashed is expected to generate over $1 billion in economic impact for the city, breathing new life into a dormant property while stimulating tourism and the local economy. The attraction will create more than 400 permanent jobs, ranging from scareactors and makeup artists to operations managers and retail staff.
“This is exactly the kind of creative, high-impact investment we’re working to attract,” said Mayor Brandon Johnson. “It creates hundreds of jobs and cements Chicago as a must-visit destination for entertainment tourism.”
The state of Illinois is also backing the project with incentives through the EDGE (Economic Development for a Growing Economy) program, highlighting the state’s commitment to nurturing innovative business ventures. Governor JB Pritzker praised the decision, stating, “Universal choosing Illinois didn’t happen by accident. Our workforce, infrastructure, and business-friendly environment made it possible.”
A Growing Portfolio of Universal Attractions
Universal Horror Unleashed: Chicago is the latest in a growing list of strategic investments by Universal Destinations & Experiences. The company recently opened Universal Epic Universe in Orlando, announced Universal Kids Resort in Frisco, Texas, and will debut its first European theme park and resort in the United Kingdom. The first Universal Horror Unleashed in Las Vegas is set to open in August 2025.
“Universal Horror Unleashed delivers on our promise to create highly immersive and terrifying horror experiences that connect with fans year-round,” said Page Thompson, President of New Ventures at Universal Destinations & Experiences. “We’re excited to bring this bold concept to Chicago, a city known for its vibrant culture.”
Why Chicago?
Chicago’s central location, robust tourism infrastructure, and creative energy made it a natural fit for Universal’s next immersive project. “Universal’s decision to build in Chicago reflects what more and more companies are recognizing: this is the best big city in the U.S. for access to customers, talent, and opportunity,” said Phil Clement, President & CEO of World Business Chicago.
Construction is expected to begin in early 2026, following design finalization and permitting.
This sounds like an epic addition to Chicago! With so many new attractions coming, I’m already stressing about juggling fun plans with work and studies. Wish I could just hire someone to take my online Job placement exam so I could enjoy things like this without the added pressure!
Chicago's about to get a whole lot scarier! Universal Horror Unleashed is coming in 2027, promising year-round thrills. Forget summer fun, think immersive horror, themed bars, and retail. It's like the ultimate level up from a game like Snow Rider 3D, but instead of snow, you're navigating your way through terrifying mazes. This is a huge win for Chicago, creating jobs and boosting the economy.
This new Universal Horror attraction in Chicago sounds thrilling—perfect to visit before diving into the history and beauty of your Israel Tour Packages!
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